Mastering Launch Readiness

Workshop Overview

Ensure your product launches with precision and impact. This workshop provides the essential framework for defining, tracking, and achieving launch readiness. Learn to identify critical success factors, build robust readiness plans, and measure progress effectively. By mastering these core competencies, you'll optimize your product's time-to-market and maximize its potential.

What You Will Learn

• Define launch readiness based on organizational capabilities and expected outcomes
• Developing readiness plans and who is responsible for ensuring readiness
• Track the progress of launch readiness
• Report launch readiness status to stakeholders
• The role of the Go/No-Go meeting

Why You Should Take This Workshop

This workshop is led by Dave Daniels, the author of Product Launch Survival Guide: Successfully launch a B2B product and live to tell about it.

Dave has worked with thousands of product marketing managers and product managers from hundreds of companies to help them turn their product launch chaos into effective outcomes.

Launch readiness is vital to the success of any product launch and the best practices in this workshop help you identify and correct your readiness gaps to assure product launch readiness.

Who This Workshop is For

• Product Marketing Managers
• Product Managers
• Project and Program Managers

Materials and Resources

All  workshop materials will be provided. You will need your laptop or desktop to connect to the workshop via Zoom.