Launch Readiness
Resource Page
Launch readiness is the collection of activities to prepare an company to market, sell, deliver, implement, and support a product whether it is new or an enhanced version.
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The lack of launch readiness is often a root cause of an ineffective launch. When some parts of a company are ready (or they claim to be) and others are not, this is when there is a lack of launch readiness.
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A major consideration in preparing for launch readiness is to recognize that while deliverables are critical -- like sales presentations, pricing lists, and marketing collateral -- they don't ensure that a functional area is launch ready.
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This page was created to make it easier to navigate to the various launch readiness resources available on BrainKraft.com.
Workshops
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Worksheets and Tools
AI Prompt for a Draft Blog Post
Use this AI prompt to speed up the creation of blog posts. A full description of the prompt can be found in the blog post "AI Prompt to Speed Up Content Creation: How to Produce Better Content Drafts Faster"
Readiness Capabilities Canvas
The Readiness Capabilities Canvas is used to document and prioritize the readiness capabilities needed for a successful product launch. The outcome of using this canvas is a better understanding of the current readiness state, the required readiness state, and the readiness gaps.
What Our Customers Say
The adoption of the BrainKraft Product Launch System was a game changer for us. On previous launches our program management office team had to deal with multiple product teams with different launch processes. Now we have a standardized, consistent approach that’s tailored to our needs.
Cara H., Program Manager