Product Launch Roadmap: The Key to Managing Multiple Launches That Balances Timing and Resources
Struggling to manage multiple product launches? Learn how a Product Launch Roadmap can help balance resources and drive business success.
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Launch Readiness
Resource Page
Launch readiness is the collection of activities to prepare an company to market, sell, deliver, implement, and support a product whether it is new or an enhanced version.
The lack of launch readiness is often a root cause of an ineffective launch. When some parts of a company are ready (or they claim to be) and others are not, this is when there is a lack of launch readiness.
A major consideration in preparing for launch readiness is to recognize that while deliverables are critical -- like sales presentations, pricing lists, and marketing collateral -- they don't ensure that a functional area is launch ready.
This page was created to make it easier to navigate to the various launch readiness resources available on BrainKraft.com.
Workshops
- Multiple DatesWed, Oct 16ZoomOct 16, 2024, 2:00 PM – 3:30 PM EDTZoomEnsure your product launches with precision and impact. This 90-minute workshop provides the essential framework for defining, tracking, and achieving launch readiness.
Multiple DatesWed, Oct 23ZoomOct 23, 2024, 2:00 PM – 3:30 PMZoomLearn best practices in organizing a launch team to drive the results you've been missing. We will explore techniques to align a launch team, different launch team roles, how to hold members accountable, and track launch team progress.
Worksheets and Tools
Launch Readiness Plan Template
Use the BrainKraft Launch Readiness Plan template to document the readiness capabilities needed to support your launch objectives, and to map out the activities needed to ensure Day 1 Launch Readiness™.
See also the BrainKraft Readiness Canvas.
Readiness Capabilities Canvas
The Readiness Capabilities Canvas is used to document and prioritize the readiness capabilities needed for a successful product launch. The outcome of using this canvas is a better understanding of the current readiness state, the required readiness state, and the readiness gaps.
Launch Readiness Tracker by Functional Area
The Launch Readiness Tracker by Functional Area is an effective way to track the progress toward Day 1 Launch Readiness™
Launch Status Brief Template
Use the Lauch Status Brief to improve stakeholder communication.
What Our Customers Say
The adoption of the BrainKraft Product Launch System was a game changer for us. On previous launches our program management office team had to deal with multiple product teams with different launch processes. Now we have a standardized, consistent approach that’s tailored to our needs.
Cara H., Program Manager
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