Workshop Overview
Ensure your product launches with precision and impact. This workshop provides the essential framework for defining, tracking, and achieving launch readiness. Learn to identify critical success factors, build robust readiness plans, and measure progress effectively. By mastering these core competencies, you'll optimize your product's time-to-market and maximize its potential.
Who This Workshop is For
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Product Managers - you want to know your product product launch will create momentum. | Product Marketing Managers - you want a sane, predictable way to launch products without out all the drama. | Program Managers (PMO) - you want a repeatable process that every product team uses to produce great product launch results with fewer surprises. |
You'll Get Answers to These Questions
 | Who is responsible for launch readiness? |
One person can't do everything. Learn how to delegate launch readiness to readiness owners. | |
| How do I identify and prioritize launch readiness gaps? |
Readiness gaps aren't all equal. Learn how to identify readiness gaps and triage them for maximum impact. | |
| How can I do a better job of tracking launch readiness? |
A common mistake is to try to track every action and deliverable from every functional area. Learn how to track readiness capabilities rather than tracking deliverables. | |
| What is the scope of launch readiness for different launches (e.g., a new product vs. a major release)? |
The scope of a product launch varies depending on the product and market. Learn how to adjust the scope of readiness capabilities rather than having a one-size-fits-all approach. |
Workshop Includes
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Workshop Agenda
Lesson 1 - Defining Launch Readiness
Lesson 2 - The Role of Readiness Owners
Lesson 3 - Tracking Launch Readiness
Lesson 4 - Reporting Launch Readiness Status
Lesson 5 - The Role of the Go/NoGo Meeting
Workshop FAQs
What is the format of the workshop?
It's a 90-minute, live, online workshop delivered via Zoom.
Do I need any special software or equipment?
You'll need a laptop or desktop computer with a stable internet connection to access the workshop via Zoom. All workshop materials will be provided.
What will I learn in this workshop?
You'll learn how to define launch readiness, develop readiness plans, track progress, report status to stakeholders, and understand the role of Go/No-Go meetings.
Who is the workshop designed for?
It's ideal for Product Marketing Managers, Product Managers, Project and Program Managers, and anyone involved in product launches.
Why should I attend this workshop?
This workshop will equip you with the essential framework and best practices to ensure your product launches are successful and achieve their full potential.
How do I register for the workshop?
You can register directly through the website by clicking on the "Register" button.
What if I have other questions not answered here?
Please feel free to contact us directly through the website or the provided contact information for any further inquiries.
Meet Your Instructor
 | Dave Daniels is the founder of BrainKraft and the author of Product Launch Survival Guide.. Dave has decades of experience in sales, product management, and product marketing of B2B products with dozens of successful product launches. His experience led to the development of the BrainKraft Product Launch System and all the elements needed to drive a success B2B product launch. |
Upcoming Dates - All Times New York/America
Need a Private Workshop for Your Team?
A private workshop is ideal for teams that need the freedom to speak openly about their product launch challenges and need help with the soft skills aspects of leading a product launch. If this is case for your team, a private workshop could be a better option. You get your team together at one time and get everyone on the same page at the same time.
How Private Workshops Work
A private workshop works the same way as a public workshop in terms of format. The additional values include a pre-workshop conversation to help tailor the delivery of the workshop to your unique launch challenges and the opportunity for your team to speak freely about those challenges.
Private Workshop FAQs
Is the content and materials for a private workshop different from a public workshop?
No. The content and materials are the same. What is different is the privacy of the workshop and the pre-workshop call to identify focus areas that are tailored to your team.
What is the price of a private workshop?
A private workshop is priced based on the number of people in attendance. There is a minimum of five people for a private workshop. The price of a private workshop is the same as a public workshop.
Can a private workshop be held onsite at my offices?
Yes. Please contact us at the link below to learn more about onsite workshops.
How can I get started with a private workshop?
Please click the link below to schedule a convenient time for you to learn more about a private workshop.
