Dave Daniels of BrainKraft on the Pragmatic Institute Pragmatic Product Chat Podcast

I was delighted to join my friend Rebecca Kalogeris on the Pragmatic Product Chat Podcast from Pragmatic Institute. The episode is titled Creating a Blueprint for Exceptional Product Launches.

We talked about product launch, naturally. Here are some of the highlights:

• I emphasized the importance of outcomes over outputs

• Establishing clear objectives

• Fostering collaboration

• How BrainKraft helps organizations implement a repeatable launch process

• Launch governance

• The critical role of the PMO

I had the privilege of being an instructor for Pragmatic Marketing and then a Pragmatic Institute for over decade. It was a joy to spend time with Rebecca.

Checkout Creating a Blueprint for Exceptional Product Launches