I'm pleased to announce the availability of our new ebook An Introduction to Product Launch.
The ebook is an excellent summary for folks new to launching products or who need a refresher for an upcoming product launch. It's 29 pages packed full of helpful information.
UPDATE: 31 January 2023
A new ebook with even more details on launching a product was posted: Product Launch: The Ultimate Guide.
Some of you may be aware that I am writing a launch book. This ebook is not the book, but it does hint at some of the high-level concepts. The book is still in process!