LAUNCH SURVIVAL GUIDE BLOG

I’ve known about and used the term “Ideal Customer Profile” for some time. But it was a recent conversation with a close friend that had...

A go-to-market strategy is different than a product launch plan. Often, these two terms are used interchangeably without a second...

We all want a successful launch, which begins with a definition of success: Product Launch Objectives. You also need market knowledge of...

Launch objectives tied to revenue are common. Understanding how to get to a revenue-based launch objective is far less common. This...

I'm pleased to announce the availability of our new ebook An Introduction to Product Launch. The ebook is an excellent summary for folks...