LAUNCH SURVIVAL GUIDE BLOG

with Dave Daniels

May 64 min read

Ideal Customer Profiles, Buyer Personas, and Market Segments Simplified

I’ve known about and used the term “Ideal Customer Profile” for some time. But it was a recent conversation with a close friend that had...

Sep 1, 20233 min read

How to Develop a Go-to-Market Strategy with the Go-to-Market Strategy Canvas

A go-to-market strategy is different than a product launch plan. Often, these two terms are used interchangeably without a second...

Aug 24, 20233 min read

7 Surefire Launch Strategies to Rock Your Next Product Launch

We all want a successful launch, which begins with a definition of success: Product Launch Objectives. You also need market knowledge of...

Aug 23, 20235 min read

How to Breakdown Revenue-Based Launch Objectives to Understand What It Really Takes

Launch objectives tied to revenue are common. Understanding how to get to a revenue-based launch objective is far less common. This...

Nov 9, 20211 min read

eBook: An Introduction to Product Launch

I'm pleased to announce the availability of our new ebook An Introduction to Product Launch. The ebook is an excellent summary for folks...