LAUNCH SURVIVAL GUIDE BLOG

While helpful, current product management frameworks fall short when launching a product. A single box doesn't cover it.

What kind of customer experience are you giving your customers? Are they writing articles or posting on social media praising your efforts?

I'm pleased to announce the availability of our new ebook An Introduction to Product Launch. The ebook is an excellent summary for folks...

When you launch a new product, you want to nail your Unique Value Proposition. So what is that anyway?

Launching a new product is hard, resource intense, and complex. But what about ending the life of a product?