Dave DanielsMay 5, 20213 min readProduct LaunchBeginners Guide to Product Launch | ReviewThe final donut of the BrainKraft Product Launch Framework is Review. Reflect on what worked, what didn’t work, and how to improve.
Dave DanielsFeb 19, 20213 min readProduct LaunchProduct Launch Status: Using a Product Launch Roadmap to Communicate Launch StatusCommunicating the status of a product launch is a hit-or-miss proposition. A Launch Roadmap is what you need.
Dave DanielsFeb 11, 20214 min readProduct LaunchBeginners Guide to Product Launch | Launch Performance MetricsHow will you know your launch is producing the Key Results you’ve committed to in your launch plan?
Dave DanielsNov 16, 20203 min readProduct LaunchWhy Does a Product Launch Fail?Product launch failures are diagnosed by examining the five points of a launch failure. They aren't obvious. One thing, for sure, can be sai
Dave DanielsNov 3, 20203 min readProduct PositioningFord vs VW - a Comparison of PositioningLooking from the outside in VW is staking out a brilliant (and logical) position as it enters the EV market and Ford is not.