LAUNCH SURVIVAL GUIDE BLOG

Looking from the outside in VW is staking out a brilliant (and logical) position as it enters the EV market and Ford is not.

Product launch checklists are not all bad. They have a place and they are good tools for beginners that may not know where to start.

Launching a product and doing it well is difficult. Any launch brings the potential for failure. The degree of launch risk can be predicted.

At BrainKraft we love thinking tools and in this article we have a tool to share with your team. It's a tool to assess product launch risk.