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LAUNCH SURVIVAL GUIDE BLOG
with Dave Daniels
Dave Daniels
Nov 3, 20203 min read
Ford vs VW - a Comparison of Positioning
Looking from the outside in VW is staking out a brilliant (and logical) position as it enters the EV market and Ford is not.
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Dave Daniels
Sep 22, 20202 min read
When a Product Launch Checklist Isn't the Best Solution
Product launch checklists are not all bad. They have a place and they are good tools for beginners that may not know where to start.
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Dave Daniels
Sep 16, 20202 min read
A Free Tool to Help You Assess Product Launch Risk in Advance
Launching a product and doing it well is difficult. Any launch brings the potential for failure. The degree of launch risk can be predicted.
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Dave Daniels
Sep 15, 20201 min read
How to Easily Figure Out Product Launch Risk with Confidence
At BrainKraft we love thinking tools and in this article we have a tool to share with your team. It's a tool to assess product launch risk.
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