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LAUNCH SURVIVAL GUIDE BLOG
with Dave Daniels
What is a Unique Value Proposition?
When you launch a new product, you want to nail your Unique Value Proposition. So what is that anyway?
Dave Daniels
Nov 4, 20213 min read
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9 Ways to Improve Product Launch Success
9 ways to improve product launch success.
Dave Daniels
Jul 7, 20214 min read
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Beginner's Guide to Product Launch
This article is a collection of the individual Beginner's Guide to Product Launch articles featured in the BrainKraft Launch Lab blog.
Dave Daniels
Jan 26, 20211 min read
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Ford vs VW - a Comparison of Positioning
Looking from the outside in VW is staking out a brilliant (and logical) position as it enters the EV market and Ford is not.
Dave Daniels
Nov 3, 20203 min read
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Beginner's Guide to Product Launch | Positioning
Beginners Guide to Product Launch. Demystifying product positioning.
Dave Daniels
Nov 2, 20205 min read
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