LAUNCH SURVIVAL GUIDE BLOG

with Dave Daniels

Nov 4, 20213 min read

What is a Unique Value Proposition?

When you launch a new product, you want to nail your Unique Value Proposition. So what is that anyway?

Jul 7, 20214 min read

9 Ways to Improve Product Launch Success

9 ways to improve product launch success.

Jan 26, 20211 min read

Beginner's Guide to Product Launch

This article is a collection of the individual Beginner's Guide to Product Launch articles featured in the BrainKraft Launch Lab blog.

Nov 3, 20203 min read

Ford vs VW - a Comparison of Positioning

Looking from the outside in VW is staking out a brilliant (and logical) position as it enters the EV market and Ford is not.

Nov 2, 20205 min read

Beginner's Guide to Product Launch | Positioning

Beginners Guide to Product Launch. Demystifying product positioning.