LaunchReady Accelerator™
Need a Product Launch Plan that Actually Works? (And Fast?)
Tired of product launches that feel like a chaotic free-for-all? You're not alone. Many companies struggle to effectively bring new products to market, especially when facing a high-stakes launch with limited experience.
You know the feeling: the pressure's on, expectations are sky-high, and you're scrambling to get everything done. Deadlines loom, stakeholders are anxious, and you're left wondering if you've covered all the bases.
Without a solid product launch plan, things can quickly unravel. You risk missing critical milestones, encountering unexpected roadblocks, and failing to generate the excitement and adoption you hope for.
The consequences? Missed revenue targets, frustrated stakeholders, and a damaged reputation. No one wants to be that person who explains a failed product launch.
What if you could approach your next launch with confidence and a clear roadmap to success?
Imagine having an actionable product launch plan that takes into account your specific goals, resources, and market conditions. A plan that ensures everyone is on the same page and working towards the same objectives.
That's where LaunchReady Accelerator comes in.
LaunchReady Accelerator is a professional service that creates a rock-solid product launch plan for you in 4 weeks or less. We leverage the proven BrainKraft Product Launch System, a framework that has helped countless companies achieve successful product launches.
Here's how your winning product launch plan is built:
Deep Dive Assessment: We begin with a thorough assessment of your product, your organization, and your target market. We analyze your current state of readiness, identify potential roadblocks, and document your launch expectations.
Draft Product Launch Plan: Based on our assessment, we develop a comprehensive draft product launch plan that outlines key objectives, KPIs, and timelines. We'll also pinpoint any gaps in your launch readiness and resources with solutions to close them, and present the draft launch plan to your stakeholders for feedback.
Final Product Launch Plan: After gathering feedback from your stakeholders, we’ll refine the launch plan and deliver a final, actionable roadmap for your product launch.
Is LaunchReady Accelerator right for you?
High-stakes launch? If you're leading a Tier 1 product launch with high visibility and expectations, LaunchReady Accelerator provides the structure and guidance you need.
Limited launch experience? Our proven system and expert guidance help you navigate the complexities of a product launch, even if your team is new to the process.
Need a plan fast? We deliver a product launch plan in four weeks or less, perfect for those with tight deadlines.
What sets LaunchReady Accelerator apart?
Focus on Business Outcomes: We go beyond a simple checklist of tasks. Our focus is on achieving your specific launch objectives, whether winning new customers, keeping the customers you win, or growing the customers you keep.
Cross-Functional Alignment: We ensure that all teams involved in the launch – from marketing and sales to product development and customer support – are aligned and ready to execute.
Proven System: Our approach is based on the BrainKraft Product Launch System, a proven framework incorporating decades of product launch best practices.
Leverage Existing Resources: We'll help you maximize your existing resources and avoid unnecessary expenses.
Stop relying on guesswork and outdated templates.
Don't let your next product launch be a gamble. Instead of relying on trial and error, outdated templates, or copying a plan from another company, invest in a proven system that sets you up for success.
LaunchReady Accelerator gives you the confidence and clarity you need to launch your product with impact.
What you get.
An actionable launch plan based on the proven BrainKraft Product Launch System.
Completed launch planning artifacts including:
Product Canvas
Readiness Capabilities Canvas for each functional area
Readiness Capabilities Canvas for each functional area
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The adoption of the BrainKraft Product Launch System was a game changer for us. On previous launches our program management office team had to deal with multiple product teams with different launch processes. Now we have a standardized, consistent approach that’s tailored to our needs.
Cara H., Program Manager
LaunchReady Accelerator FAQs
How quickly can I get started with a LaunchReady Accelerator?
Please schedule an appointment to discuss your requirements. If there is a good fit we find a time to get started that matches your timeframe.
What does the four week timeline include?
In the first week we'll assess your current launch readiness situation on four dimensions: product, business, marketing, and sales. The assessment activities are a combination of questionnaires your complete and interviews for clarification and deeper understanding.
In the second week we will develop the launch artifacts and draft launch plan. We will schedule a review of our assessment and draft plan with your launch stakeholders to confirm our findings and document new insights from stakeholders.
In the third week we will incorporate feedback from stakeholders and complete a final launch plan for review, feedback, and acceptance.
In the fourth week we will finalize the launch plan and it over to you for execution.