Product Launch
Worksheets, Templates, and Guides

Use the BrainKraft Action-Issue-Decision Tracker worksheet to track launch team progress. Actions track action items assigned. Issues track the problems that need to be fixed. And Decisions track things that were decided so they don't get forgotten. It's a really simple but powerful way to keep track of things. 

Use the BrainKraft Battle Card to document competitors strengths and weakness, and provide talking points for sales and marketing to refute competitor claims.

The BrainKraft Product Launch Framework poster with a description of each step in the framework for easy reference. 

The BrainKraft Buyer Persona Canvas is used to capture information about an ideal customer profile: who they are, what they care about, and what they think. 

The BrainKraft Buyer's Journey Map gives you a way to document the steps of a buyer's journey along with the buying roles and motivations. Use it to understand who is involved in a buying decision and what role they play. 

See also the BrainKraft Buying Center Canvas.

The BrainKraft Buying Center Worksheet documents the buyer personas involved in a buying decision, their buying role, their motivations to want to buy, and their buying criteria.