How to Organize and Drive an Effective Launch Team
1 hr 30 min • Zoom
Learn best practices in organizing a launch team to drive the results you've been missing. We will explore techniques to align a launch team, different launch team roles, how to hold members accountable, and track launch team progress.
Workshop Overview
We will explore the best practices in organizing a launch team to drive results in a fun, interactive workshop. We will take a deep dive into the best ways to leverage your launch resources, who should be on your team, setting expectations for launch team members to produce the best possible results, and tracking the teams progress.
Who This Workshop is For
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Product Managers - you want to know your product product launch will create momentum. | Product Marketing Managers - you want a sane, predictable way to launch products without out all the drama. | Program Managers (PMO) - you want a repeatable process that every product team uses to produce great product launch results with fewer surprises. |
You'll Get Answers to These Questions
 | Who should be on the launch team? |
Sometimes there are too many people and sometimes too few. Learn who should be on the launch team and who shouldn't. | |
| What are the roles of launch team members? |
Learn about the four roles of a launch team and their responsibilities. | |
| How can I better track launch team progress? |
Learn how to use the Launch Readiness Tracker to track launch readiness progress. | |
| How can I get better alignment of my launch team and stakeholders? |
Learn how launch objectives play a pivotal role in aligning launch team members and stakeholders. | |
| How can I better hold my launch team members accountable? |
Learn how the four roles of a launch team define the responsibilities of every launch team member. |
Workshop Includes
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Workshop Agenda
Lesson 1 - Organizing a Launch Team
Lesson 2 - Driving Launch Team Progress
Lesson 3 - Launch Tiers
Workshop FAQs
Is the workshop suitable for individuals?
Yes. The workshop is suitable for both individuals and teams (see private workshops below).
Can I get the workshop for my entire launch team?
Yes. We offer private workshops that are delivered online via Zoom or at a location of your choice. Do you have an offsite meeting scheduled? Having a private workshop for you team would be an ideal addition.
What specific frameworks or methodologies will be taught to ensure accountability and progress tracking for launch teams?
How to Organize and Drive an Effective Launch Team is based on the BrainKraft Product Launch System which includes the BrainKraft Product Launch Process Framework.
Can the workshop content be applied to different types of product launches (e.g., new products vs. feature updates)?
Yes. The methods and tools used in the workshop are applicable to new products, existing products into new markets, and new features.
Will the workshop provide any templates or tools for organizing and managing a launch team that can be immediately implemented in our process?
Yes. The workshop leverages several tools from the Worksheets and Templates Library.
Meet Your Instructor
 | Dave Daniels is the founder of BrainKraft and the author of Product Launch Survival Guide.. Dave has decades of experience in sales, product management, and product marketing of B2B products with dozens of successful product launches. His experience led to the development of the BrainKraft Product Launch System and all the elements needed to drive a success B2B product launch. |
Need a Private Workshop for Your Team?
A private workshop is ideal for teams that need the freedom to speak openly about their product launch challenges and need help with the soft skills aspects of leading a product launch. If this is case for your team, a private workshop could be a better option. You get your team together at one time and get everyone on the same page at the same time.
How Private Workshops Work
A private workshop works the same way as a public workshop in terms of format. The additional values include a pre-workshop conversation to help tailor the delivery of the workshop to your unique launch challenges and the opportunity for your team to speak freely about those challenges.
Private Workshop FAQs
Is the content and materials for a private workshop different from a public workshop?
No. The content and materials are the same. What is different is the privacy of the workshop and the pre-workshop call to identify focus areas that are tailored to your team.
What is the price of a private workshop?
A private workshop is priced based on the number of people in attendance. There is a minimum of five people for a private workshop. The price of a private workshop is the same as a public workshop.
Can a private workshop be held onsite at my offices?
Yes. Please contact us at the link below to learn more about onsite workshops.
How can I get started with a private workshop?
Please click the link below to schedule a convenient time for you to learn more about a private workshop.
